(This review first appeared in issue 52 of Shindig! magazine)
The Sunchymes are a studio-based sunshine pop outfit from the distinctly unsunny environs of Northampton, and are a vehicle for the writing and arranging talents of auteur Aaron Hemmington. Their third album continues their ever more assured line in harpsichord and harmony laced soft-psych. Packed with Brian Wilson-esque melodies, chamber-pop arrangements and lyrics about parks, carousels and daydreaming, it makes for a pleasant, knowingly lightweight listen. The use of Mellotron strings and subtle phasing give the album a gently disorientating twist, though it's more psych that's safe for children than the full on lysergic experience.
'Time Will Tell' is typical of the fayre; breezy, upbeat and sugary. Despite lacking that killer song the album does a fine job in recreating a certain period charm and finely straddles the line between soft psychedelia and bubblegum. Abandon your alphabetical filing and stash this one between The Beach Boys' Friends and The Banana Splits LP.